The international press has once again turned its focus to Asturias, highlighting not only its undeniable landscape richness but its exceptional quality of life.
A recent extensive report published by the Financial Times praises the character of the Principality, describing a "collective sense of wellbeing" that is increasingly attractive to foreign citizens.
Following UNESCO's recognition of cider culture as Intangible Cultural Heritage in 2024, the article places Asturian tradition on the global stage — and concludes: "The cider house: it rules."
The Financial Times, one of the world's most influential business and lifestyle publications, has dedicated an extensive feature to Asturias. The article is not primarily about tourism or property — it is about a way of life. The correspondent captures something that is difficult to convey in statistics: the sense that in Asturias, there is a collective wellbeing that is increasingly rare in other parts of Europe. It is a quality that international buyers, particularly those from northern Europe and the United States, are actively seeking: a place where daily life is not defined by stress or congestion but by connection, tradition and a slower, more deliberate rhythm.
Financial Times, correspondent:The cider house: it rules.
The article places Asturian cider culture on the global stage, underlining how this tradition articulates gastronomy, economy and social life. The recognition by UNESCO in 2024 of cider culture as Intangible Cultural Heritage has given international visibility to a practice that is not a tourist attraction but a living, daily reality. The Financial Times correspondent captures the essence of this tradition: in Asturias, the apple takes the leading role that the grape has elsewhere in Spain. The cider house is not just a place to drink; it is a social institution, a space where community, tradition and gastronomy converge — and where visitors are welcomed as participants, not spectators.
There is a collective sense of wellbeing. Everything seems to be in its place — the landscape, the food, the rhythm of life.
The Financial Times feature also highlights the region's culinary landscape, mentioning dishes such as fabada and pitu de caleya as examples of a gastronomy that is both rooted and refined. This combination — natural environment of apple orchards and green valleys, excellent cuisine and a social culture built around shared meals and cider — creates the perfect setting for those seeking to acquire a property with high heritage value and a genuine lifestyle. It is not a manufactured experience but an authentic one, shaped by generations of tradition and sustained by a community that values its way of life.
FINANCIAL TIMES ON ASTURIAS: KEY HIGHLIGHTS
› Core statement: "The cider house: it rules" — cider culture defines social life.
› UNESCO recognition: Cider culture declared Intangible Cultural Heritage in 2024.
› Character: A "collective sense of wellbeing" permeating daily life.
› Gastronomy: Fabada, pitu de caleya — cuisine rooted in local tradition.
› Landscape: Apple orchards and green valleys form the setting for this lifestyle.
This prestigious global recognition confirms a clear trend: sustained and growing interest from foreign buyers in establishing themselves in the region. InasTour, acting exclusively as a buyer's agent, identifies the most exclusive and profitable properties that meet the criteria of a demanding profile seeking to integrate into this privileged environment — from city apartments to rural estates in the apple-growing valleys that the Financial Times has brought to international attention.
The Financial Times report is not a travel feature. It is a portrait of a way of life — one that is increasingly rare and increasingly valued. For international buyers, the recognition of Asturias by one of the world's most respected publications confirms what those who know the region have long understood: this is a place where quality of life is not an aspiration but a lived reality. The cider house rules, the landscape sustains and the community welcomes. It is a combination that no algorithm could design — and that increasingly, the world is discovering.