Total solar eclipse drives 76% surge in hotel bookings in Asturias and 85% price hike

The total solar eclipse of August 2026 has already boosted hotel bookings in Asturias by 76% compared to the previous year.

According to SiteMinder, the average room price has increased by 85%, and the average booking lead time has grown by 77%, reaching 215 days.

This phenomenon is modifying traveller planning habits, with shorter stays and a higher presence of international visitors.

The total solar eclipse on 12 August 2026 is already driving hotel demand in Spain, with increases of up to 76% in bookings and up to 85% in prices in some of the best-positioned destinations for its observation, according to an analysis by SiteMinder, a guest acquisition and hotel revenue management platform. The phenomenon is also modifying travellers' planning habits, with reservations made much further in advance and shorter stays concentrated around the date of the eclipse, according to data that compare stays from 10 to 12 August 2026 with those from 11 to 13 August 2025.

Tamara Jiménez, SiteMinder Director for Spain:The eclipse is acting as a genuine accelerator of tourism demand in different destinations in Spain. Beyond the immediate impact on occupancy and rates, we see how major events continue to have the capacity to activate demand, bring purchasing decisions forward, and generate very valuable opportunities for hotels in various destinations across the country.

For InasTour, the astronomical phenomenon confirms the ability of major events to attract an international audience to Asturias, a trend that is also reflected in the growing interest of foreign buyers in acquiring properties in a region that is increasingly positioned on the global stage.

The demand linked to the eclipse is also reflected in other urban and holiday destinations. In Palma, bookings increase by 75% year-on-year and prices rise by 24%, while Valencia also registers a 75% growth in demand, with a more moderate evolution in tariffs of 6%. In the northwest, the province of A Coruña also registers a notable effect of the phenomenon, with a growth of 65% in bookings and 41% in year-on-year prices. In terms of booking lead time, Asturias once again leads this trend, followed by Valencia (+52%, up to 165 days), Bilbao (+50%, up to 164 days), and Palma (+41%).

Bruno García Monteagudo, Operations Director of Attica21:The eclipse is generating a positive impact on demand, with more advance bookings, an increase of more than 50% in the average price, and a more international customer profile, especially from the United States and the United Kingdom.

The analysis by SiteMinder demonstrates that major events such as the total solar eclipse can act as powerful catalysts for tourism demand, with the capacity to attract visitors from other countries and increase profitability for hotels. Asturias, in this context, stands out as a privileged destination, not only because of the astronomical event itself but also because of its natural resources, heritage, and hospitality, which make the region an increasingly attractive place to visit and, for many, to stay.